Research Method
Decoding Democracy with Data-Driven Research
At P-RAI (Political Research and Analysis Institute), our research methodology is the backbone of our accurate political insights and strategic advisories. We go beyond surface-level numbers to understand the emotions, behaviors, and perceptions that shape public opinion and electoral outcomes.
Our multi-modal research framework combines traditional methods with modern technology, ensuring precision, depth, and real-time insights across India’s diverse electorate.
Our Research Approaches
🧠 In-Depth Interviews (IDIs)
We engage voters one-on-one through structured conversations to uncover deep insights into their beliefs, issues, motivations, and emotional triggers. IDIs help capture unspoken sentiments that quantitative surveys often miss — providing a rich understanding of voter psyche.
📞 CATI (Computer-Assisted Telephone Interviewing)
Using CATI, our trained interviewers conduct phone-based surveys with the support of digital scripts and real-time data entry. This ensures consistency, reach, and accuracy while collecting large-scale data across rural and urban populations — ideal for both voterlist validation and political attitude mapping.
🗣️ Focus Group Discussions (FGDs)
FGDs bring together small voter groups for moderated, theme-based discussions. This interactive format reveals collective narratives, social triggers, and shared issues within communities — essential for understanding group dynamics and local sentiment shifts.
🌐 Online Surveys & Digital Panels
We deploy Google Forms, Survey Sparrow, and other digital tools to run fast, scalable, and cost-effective online surveys. These methods help us:
Reach diverse demographics across India
Collect large volumes of data rapidly
Enable real-time analytics
Conduct paid surveys, CSAT surveys, and voter perception polls
🤖 AI-Powered Data Collection & Analysis
We integrate AI-based survey models to enhance the quality and speed of political research. From detecting emerging trends to performing sentiment analysis on voter feedback, our systems identify patterns that inform high-impact strategies for political campaigns.
📊 Quantitative Tools & Likert Scale Mapping
To assess opinion strength and satisfaction levels, we use Likert scale-based surveys and structured question formats. These methods are key in:
Understanding customer satisfaction (CSAT)
Evaluating voter expectations from political parties
Conducting survey of India-scale electoral studies
Why Our Research Methods Work
✔️ Scientific & Scalable
From offline surveys to online panels, every tool is statistically grounded and designed to scale across geography and demography.
✔️ Emotion-Centric
We focus on political correctness, voter emotions, and geopolitical concerns — not just plain numbers.
✔️ Tailored for Indian Politics
Our methods are localized for Indian contexts — whether it’s researching left-wing vs right-wing ideologies, decoding Shiv Sena strongholds, or tracking national sentiment during events like Corona.
✔️ End-to-End Strategy Support
Our data doesn’t sit in reports — it’s transformed into actionable insights that political parties, media agencies, and strategists use to win trust and elections.
Join the Pulse of the Nation
Whether you’re a political party, think tank, media house, or citizen participant — P-RAI invites you to engage with our evolving research landscape. Help us track the vibes of the voters, and contribute to an informed democratic process.