About Us
Trusted Insights. Grounded Data. Political Precision.
At P-RAI (Political Research and Analysis Institute), we specialize in conducting accurate, large-scale surveys across India, covering everything from political correctness and customer satisfaction to voter behavior, geopolitics, and economic and political trends.
Our expertise includes using tools like Google Forms surveys, Survey Sparrow, and advanced Likert scale models to capture public sentiment and deliver actionable insights. Whether it’s Shiv Sena, left-wing and right-wing ideologies, or evolving Indian political parties, we decode it all — making us the backbone of strategic planning for political parties, news outlets, researchers, and policy think tanks.
Our research is frequently referenced by thought leaders and institutions aligned with sources like the Economic and Political Weekly and major political news platforms.
About Us
Trusted Insights. Grounded Data. Political Precision.
At P-RAI (Political Research and Analysis Institute), we specialize in conducting accurate, large-scale surveys across India, covering everything from political correctness and customer satisfaction to voter behavior, geopolitics, and economic and political trends.
Our expertise includes using tools like Google Forms surveys, Survey Sparrow, and advanced Likert scale models to capture public sentiment and deliver actionable insights. Whether it’s Shiv Sena, left-wing and right-wing ideologies, or evolving Indian political parties, we decode it all — making us the backbone of strategic planning for political parties, news outlets, researchers, and policy think tanks.
Our research is frequently referenced by thought leaders and institutions aligned with sources like the Economic and Political Weekly and major political news platforms.
Who We Are
We are a data-driven political research organization with deep roots in India’s electoral and public opinion space. P-RAI was established to bring transparency, authenticity, and strategic depth to election surveys and political consultation services.
Our offerings cover a vast range:
Survey of India-level voter insights
Voter list data analytics
Real-time sentiment tracking via online surveys and survey machines
Customized studies for CSAT surveys, paid surveys, and customer satisfaction surveys
Specialized work with political parties and candidate profiling
Why Choose P-RAI?
✅ Credibility & Accuracy
We use industry-standard research tools and models like the Likert scale, ensuring scientifically sound data.
✅ Ground-to-Cloud Strategy
From field-based surveys to online surveys for money, we integrate offline research with digital efficiency.
✅ App-Based Surveys
With our easy-to-use mobile app, respondents can participate in surveys anytime, anywhere. This ensures faster data collection, real-time insights, and higher response accuracy—making surveys more accessible and efficient.
✅ All-in-One Political Services
From booth-level analysis to full-scale geopolitical insights, voterlist profiling, and campaign support — we handle everything under one roof.
✅ Data-Backed Strategy for Political Parties
We help parties understand real issues like unemployment, price rise, and public dissatisfaction — offering winning insights.
✅ Revenue Surveys for Brands
Beyond politics, we help companies run customer satisfaction surveys to optimize CSAT scores and brand strategy.
✅ Trusted by Stakeholders
Political candidates, NGOs, media houses, and institutions choose P-RAI for authentic, clean, and fast data.
Dr. Shruti Dutt
Psychology Based Political Strategist and Psephologist
Founder of P-RAI
Dr. Shruti Dutt – Transformation Facilitator, Insightful Growth Specialist, and Research Methodology Mentor – Assistant Professor at Different Universities, leading the M.A. Clinical Psychology program. – Years of experience in teaching, research, and academic leadership. – Expertise in clinical psychology, psychometrics, and psychological assessments. – Former Faculty Research Associate at IBPS, Mumbai . – Ph.D. in Psychology. – Published and presented research at national and international platforms.
Our Work Experience
With over 11+ years of rich experience in political strategy and campaign management, P-RAI has been a trusted partner for political parties, leaders, and organizations across India.
2013 Delhi Assembly Elections
Campaign Experience with AAP
2014 Lok Sabha Elections
Campaign Experience with AAP, BJP and INC
2015 Assembly Elections
Campaign Experience with AAP
2017 Punjab & UP Assembly Election
Campaign Experience with AAP & BSP
2018 Rajasthan & MP Assembly Elections
Campaign Experience with AAP & INC
2019 Loksabha Elections
Worked with BJP, INC, AAP & many other Candidates
2020 Delhi & Bihar Assembly Elections
AAP & JDU Candidates
2022 Assembly And Local Body Elections
Worked with BJP, INC, AAP & SP Candidates
2022 Assembly And Local Body Elections
Worked with BJP, INC, AAP & SP Candidates
Work & Services:
Door-to-Door Campaign
Social Media Strategy & Execution
Ground-Level Outreach & Mobilization
Uttarakhand – Bharatiya Janata Party (BJP)
Work & Services:
Door-to-Door Voter Connect
Digital Campaign & Social Media Amplification
On-Ground Volunteer & Booth-Level Support
Uttar Pradesh – Samajwadi Party & Alliance Candidates
Work & Services:
Door-to-Door Voter Outreach
Social Media Promotion & Content Management
Full Ground Campaign Management
2023 Assembly Election (Rajasthan & MP)
Campaign Experience with BJP, INC & Others
2024 Loksabha Elections
Worked with BJP, INC, AAP & many other Candidates
2025 Delhi Assembly Elections
Campaign Experience with AAP, BJP, INC
2025 Delhi Assembly Elections
Campaign Experience with AAP, BJP, INC
Gulab Singh Yadav – Matiala
Bhawna Gaur – Palam
Colonel Devendra Shekhawat – Bijwasan
Adarsh Shastri – Dwarka
Nitin Tyagi – Laxmi Nagar
Work / Services Delivered:
Door-to-Door Campaigning: Designed and executed localized voter outreach strategies.
Booth-Level Mobilization: Strengthened volunteer networks to ensure presence across all polling booths.
Voter Connect Programs: Direct interaction with residents to highlight candidate profiles and party agenda.
Ground-Level Awareness: Distributed campaign materials, engaged communities, and ensured visibility in key localities.
Bihar Vidhan Sabha Election 2025
Parties Worked With: BJP & JDU
Bihar Vidhan Sabha Election 2025
Parties Worked With: BJP & JDU
Social media management and complete digital campaigning.
Ground campaigning with village-level and booth-level outreach.
Voter connect programs to communicate party agenda and key messaging.
PR, branding, and constituency-level visibility enhancement.