About Us

Trusted Insights. Grounded Data. Political Precision.

At P-RAI (Political Research and Analysis Institute), we specialize in conducting accurate, large-scale surveys across India, covering everything from political correctness and customer satisfaction to voter behavior, geopolitics, and economic and political trends.

Our expertise includes using tools like Google Forms surveys, Survey Sparrow, and advanced Likert scale models to capture public sentiment and deliver actionable insights. Whether it’s Shiv Sena, left-wing and right-wing ideologies, or evolving Indian political parties, we decode it all — making us the backbone of strategic planning for political parties, news outlets, researchers, and policy think tanks.

Our research is frequently referenced by thought leaders and institutions aligned with sources like the Economic and Political Weekly and major political news platforms.

About P-RAI

About Us

Trusted Insights. Grounded Data. Political Precision.

At P-RAI (Political Research and Analysis Institute), we specialize in conducting accurate, large-scale surveys across India, covering everything from political correctness and customer satisfaction to voter behavior, geopolitics, and economic and political trends.

Our expertise includes using tools like Google Forms surveys, Survey Sparrow, and advanced Likert scale models to capture public sentiment and deliver actionable insights. Whether it’s Shiv Sena, left-wing and right-wing ideologies, or evolving Indian political parties, we decode it all — making us the backbone of strategic planning for political parties, news outlets, researchers, and policy think tanks.

Our research is frequently referenced by thought leaders and institutions aligned with sources like the Economic and Political Weekly and major political news platforms.

Who We Are

We are a data-driven political research organization with deep roots in India’s electoral and public opinion space. P-RAI was established to bring transparency, authenticity, and strategic depth to election surveys and political consultation services.

Our offerings cover a vast range:

  • Survey of India-level voter insights

  • Voter list data analytics

  • Real-time sentiment tracking via online surveys and survey machines

  • Customized studies for CSAT surveys, paid surveys, and customer satisfaction surveys

  • Specialized work with political parties and candidate profiling

Why Choose P-RAI?

Credibility & Accuracy
We use industry-standard research tools and models like the Likert scale, ensuring scientifically sound data.

Ground-to-Cloud Strategy
From field-based surveys to online surveys for money, we integrate offline research with digital efficiency.

App-Based Surveys
With our easy-to-use mobile app, respondents can participate in surveys anytime, anywhere. This ensures faster data collection, real-time insights, and higher response accuracy—making surveys more accessible and efficient.

All-in-One Political Services
From booth-level analysis to full-scale geopolitical insights, voterlist profiling, and campaign support — we handle everything under one roof.

Data-Backed Strategy for Political Parties
We help parties understand real issues like unemployment, price rise, and public dissatisfaction — offering winning insights.

Revenue Surveys for Brands
Beyond politics, we help companies run customer satisfaction surveys to optimize CSAT scores and brand strategy.

Trusted by Stakeholders
Political candidates, NGOs, media houses, and institutions choose P-RAI for authentic, clean, and fast data.

Dr. Shruti Dutt

Psychology Based Political Strategist and Psephologist

Founder of P-RAI

Dr. Shruti Dutt – Transformation Facilitator, Insightful Growth Specialist, and Research Methodology Mentor – Assistant Professor at Different Universities, leading the M.A. Clinical Psychology program. – Years of experience in teaching, research, and academic leadership. – Expertise in clinical psychology, psychometrics, and psychological assessments. – Former Faculty Research Associate at IBPS, Mumbai . – Ph.D. in Psychology. – Published and presented research at national and international platforms.

Dr. Shruti Dutt

Our Work Experience

With over 11+ years of rich experience in political strategy and campaign management, P-RAI has been a trusted partner for political parties, leaders, and organizations across India.

aam aadmi party logo

2013 Delhi Assembly Elections

Campaign Experience with AAP

2014 Lok Sabha Elections

Campaign Experience with AAP, BJP and INC

aam aadmi party logo

2015 Assembly Elections

Campaign Experience with AAP

2017 Punjab & UP Assembly Election

Campaign Experience with AAP & BSP

2018 Rajasthan & MP Assembly Elections

Campaign Experience with AAP & INC

2019 Loksabha Elections

Worked with BJP, INC, AAP & many other Candidates

2020 Delhi & Bihar Assembly Elections

AAP & JDU Candidates

2022 Assembly And Local Body Elections

Worked with BJP, INC, AAP & SP Candidates

2023 Assembly Election (Rajasthan & MP)

Campaign Experience with BJP, INC & Others

2024 Loksabha Elections

Worked with BJP, INC, AAP & many other Candidates

2025 Delhi Assembly Elections

Campaign Experience with AAP, BJP, INC

Bihar Vidhan Sabha Election 2025

Parties Worked With: BJP & JDU

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